The clothing industry is highly competitive, with global brands dominating most of the sales. It is so crowded that it is easier for your brand to stand out only if you have a stream of recurring buyers. For a relatively new brand as compared to household names, it is challenging to sustain let alone scale the business.
The clothing and fashion industry is a view business that relies strongly on how your target audience looks at you. It is important to continuously reach out to your buyers and keep them informed about your products. You can opt to build an in-house marketing team or outsource that to a marketing company. They can build thorough marketing strategies for clothing business and implement them for your business to prosper.
8 Digital Marketing Strategies for Clothing Brands
Here’s the complete marketing strategies that work for clothing and fashion brands:
- Social Media Advertising
- Influencer Marketing
- SEO and Dressing
- Affiliate Marketing
- FOMO Campaigns
- Referral and Returning
- Buyer Programs
- Email Marketing
- Participation in Events and Shows
Try these strategies today to increase sales and orders for your clothing business.
1. Social Media Advertising
Social media is one of the most effective marketing channels for a clothing brand. Social media is not only a communication channel but also a search engine where users can look for not only people and organizations but also products and services. It is from where you, as an owner of a clothing business, can generate the majority of your sales.
Adding social media advertising to your marketing plans will certainly raise your business sales and help you scale your business higher. There are countless target audience groups that you can select from and test on.
2. Influencer Marketing
Success in the clothing or fashion industry is highly dependent on how you market your brand and what message it is sending out. When an influencer goes out and talks about your brand, it sends a positive message to your and their followers about your brand and products. The clothing industry is a show-biz where working with such popular personalities is a no-brainer.
3. SEO and Blogging
While social media is revolutionizing online business, search engines have been doing equally well if not more. Search engines like Google and Bing have been driving quality traffic to boost sales for online clothing stores and general e-commerce.
You probably already have a website or a profile in e-commerce stores. Through SEO, you can design and create content on those platforms in a way they are loved by search engines and shown to the searchers.
Another creative way to get more visitors that can turn into customers is by providing dressing tips and sneaking in links to pages that show your products.
4. Affiliate Marketing
Leverage the good work done and traffic generated by other passionate writers in the industry by indulging in an affiliate working relationship with them. At a short commission rate for every sale you make through their traffic, you can increase your brand awareness and turnover.
Start an affiliate program in your business and let the doors open for more business.
5. FOMO Campaigns
The FOMO concept is applicable in both physical and digital marketing. FOMO stands for Fear of Missing Out. The concept is to create a deadline for any campaign or offer that is irresistible making sure they buy or book the product or service you are providing.
6. Referral and Returning Buyer Programs
The objective of working with a marketing agency is not only to get more customers but also to retain them. While a customer is likely to return to you for more if you provide quality products and services, you need to give them more reasons to return to you rather than going for your competitors. Your competitors might be giving away first-order discounts to lure your loyal customers away from you.
To make sure they are not being lured away by your competitors, you can keep them coming back to you by introducing returning buyer programs that can include discounts or gift hampers. Similarly, they can also get similar rewards for referring a new customer that buys from you.
7. Email Marketing
Emails have become a big part of our lives as a method of safe and professional conversations. Collecting your customers’ emails and updating them about the new products and designs you have come up with promotes customer relationships and increases your sales. You can also inform them about the offers you are giving or any new information you can offer. Make sure to gather their emails with proper consent.
8. Participation in Events and Shows
Participating in events and shows relating to the fashion industry can be beneficial for you to increase your brand reach as well. This works both as a physical marketing strategy as well as digital. Representing your brand and being involved in such events gets you known on a personal level while getting those actions on digital platforms helps you gain brand value digitally as well. It is a win-win scenario.
The fashion industry is an evergreen business that does not rely on specific seasons or occasions. There’s potential for growth any time of the year. Don’t waste time and apply the aforementioned marketing strategies today. If you need a digital marketing company to implement those strategies, remember HypeYeti Marketing Pvt. Ltd.