Update: Jan 4, 2024
You will not find anyone who has not heard of Facebook or Instagram. Social media is booming like never before in Nepal. It is the perfect time to get your business up and running on these social media platforms. It is a humongous opportunity for social media marketing in Nepal to flourish and for brands to connect with their target market with ease and comparatively low investment.
In 2023, the number of social media users in Nepal reached 13 million, as reported by Data Reportal. More than 41% of the total population is on social media. It is a significant growth that points towards the increasing demand for social media marketing services. Without a doubt, Social media marketing will continue to rise. From major brands such as Coca-Cola or Samsung to small growing brands, everyone is trying to gain as many benefits from social media.
Before getting into the details, let’s understand the basics: social media is beyond Facebook, Instagram, and TikTok. Now that we’ve gotten that out of the way, let’s dig into the digital world of social media.
Firstly, let’s understand what Social Media Marketing is.
What is Social Media Marketing?
Social Media Marketing is utilizing the massive love for social media among users to promote products or services or to simply spread information through various methods such as paid ads, organic strategies, and social media influencers.
Social Media Marketing Companies in Nepal
With the increase in social media users in Nepal, so has the number of companies that provide social media marketing services in Nepal. Social media enables quicker communication and information flow between two distant parties. That is why it has become a must-use platform for communication and has billions of active users. To reach users who are or can be interested in your products and services, you must try social media marketing.
To reach users who are or can be interested in your products and services, you must research and apply specific strategies on social media. There are thousands of social media marketing companies in Nepal providing said services. These companies are seasoned to take this load off of you so that you can focus on operating your business.
Hypeyeti Marketing is a capable social media marketing agency in Nepal. We have helped our clients achieve their goals and scale their business through social media.
What's so interesting about Social Media Marketing?
Social media lets you mass target your audience or target a niche group according to the nature of your communication and the industry you are in. Undoubtedly, social media offers a massive audience, both targeted and general, which makes social media marketing so interesting.
The use of social media in Nepal is growing exponentially opening up a new roadmap for businesses to connect with their target audience. Brands are gradually understanding the importance of digital presence. Most of the brands are already in the social media space but the majority of them do not know how to approach social media and make the best out of it. Every social media platform has its own unique identity. They are designed for specific purposes. This knowledge is the core of social media marketing.
If one of your communications is performing well on Facebook does not necessarily mean, it can perform in a similar manner on Instagram. People use different platforms for different purposes. You need to tailor your messages accordingly. Only when your messages are tailored on the basis of the platform, does your communication gets picked up by the algorithm, and the chances for it to perform better increase. Let’s dig into each platform separately.
Social Media Platforms
There are hundreds of social media platforms available to the public now. Among them, Facebook is the most widely used platform in the world. Facebook outranks other platforms here in Nepal too, followed by YouTube, Messenger, Snapchat, Instagram, LinkedIn, and WhatsApp. Many people understand marketing on Facebook as social media marketing. That’s certainly not the case as many other platforms are actively used. Let’s talk about some of the most popular ones.
For many, Facebook is the internet in Nepal. It is the most dominantly used social media platform in Nepal and the world. Facebook leads the way in total active users in Nepal. Other platforms like Instagram, and Snapchat are gaining ground on Facebook but Facebook still stands ahead of them.
A Facebook page is where your brand comes alive. It is where people interact and engage with your brand. Your business can raise brand awareness, collect sales leads, advertise, and communicate with those users who seek your customer service. For that, you’ll need to come up with a good content strategy and execute them, and if required, apply paid methods to get things going.
That’s how easy marketing on Facebook has been for advertisers. But you should always keep in mind the advertising guidelines on Facebook and should strictly follow them if you want your page to be performing well.
Instagram is a major player when it comes to targeting Gen Z and young millennials. It is more focused on lifestyle rather than information sharing. Many youths have switched to Instagram because Facebook has become cluttered and full of the older generation (or simply put, full of family members). The algorithm is set accordingly.
Informative content usually does not work well on Instagram, rather fun content including facts or memes and aesthetic-looking pictures might do wonders. But it’s important to note that Instagram is evolving. The head of Instagram, Adam Mosseri recently said that Instagram is no longer a photo-sharing app. This means that it is focusing more on videos that entertain. From now on, we can expect to see videos performing better than photos.
Influencer marketing is another fun part of Instagram. In Nepal, the influencer marketing trend seems only to grow and Instagram is the perfect platform to go for it. Many influencers in different fields have started emerging and many brands are pursuing them for their promotions.
So, make sure you are on the lookout for the perfect influencer on Instagram to endorse your product. Fortunately, Facebook made a smart move and acquired Instagram. The digital ad on Instagram runs through Facebook ads. The key part here is to make sure you’ve got both of your pages linked. careers in social media marketing just getting better.
Tiktok, no longer a newbie is taking over the market like a wild storm. It has gained insane popularity in a short time. TikTok has more than 1 billion monthly active users. (“tiktok-statistics”). Over half of the users are Gen Z. Gen Z is one of the most diverse generations with high levels of digital knowledge, social awareness, and a high propensity to be expressive.
Why has Tiktok gained so much popularity?
It’s simple, when the market was getting bored of photos on social media, they launched a video-sharing app. TikTok enables its users to be creative with its AR graphics, stickers, and other editing features. The market embraced TikTok instantly.
A lot of TikTok influencers, and even TikTok celebrities we have. Brands are also getting themselves into the TikTok space. We can see a lot of brands going for influencer marketing. Whether it is a factory tour or a simple process video, brands have started to make their TikTok presence. It’s a great platform if we can go about it right. If you don’t know how to start, here are some of the content ideas:
- Short tour videos
- Process videos
- Customer testimonials
- Educational videos
- Hashtag Challenge
- Partnering with influencers
- Tap into the trends
- Create your brand filter.
So add another app to your social media marketing portfolio. Get in Tiktok.
YouTube is another popular platform that started in 2005 as a video-sharing app. Now 2.29 billion people are active on YouTube. Unlike other social media, YouTube has a diverse pool of users. Your mother might be as hooked as you on YouTube. As social media marketing is gradually rising, brands have started using YouTube to their benefit. Vloggers with great content and great prospects are emerging.
Brands are sponsoring them for their visibility. Recently, Phoenix College sponsored a refreshing trip for a group of its students. The group included well-known YouTubers, Sisan Baniya, Paras Khadka, and Binayak Kuikel. A week after its release, the video has gained 246k views. All the young people now know how good the college treats its students. Marketing is on point. (“Youtube”).
Similarly, when 2 PM was launching, they too invested in YouTube marketing. They started with a spicy noodles challenge which later on became a phenomenon for content creators to make videos about.
All in all, YouTube has proved to be an effective way of marketing. So, make sure you keep them on the list as well.
Even our grandparents know how to use Viber. Family matters aside, Viber has become a great social media platform for brands to market their products and services. Big brands like eSewa, Vianet, Ncell, etc have been a constant on Viber.
Because Viber is a phone call/ text app and is mostly used by families, you can find similar brands being active on it. A youth-centered fashion brand can find it hard to generate ROI while marketing on the platform. Again, analyzing the audience and your core communication comes into play.
We can usually find post-call display ads on Viber. But recently we’ve started seeing some great new ways to market on Viber. Social media marketing For instance, creating your brand-centered stickers. Esewa has taken the game a step further by integrating the fund transfer function in Viber.
Benefits of Social Media Marketing
Social media has been a boon to all as they have eased communication and saved a lot of time. Mostly, it has benefited the consumers, but there are a lot of benefits for businesses as well.
1. Increased Interaction with Customers
Applying social media marketing to your business enables detailed communication with your customers to understand their needs and feedback on your business. Communication over social media is mostly informal, however helps clear confusion about your business. Whether it is reaching out to new prospective or with active customers, social media has been greatly helpful.
2. Targeted Marketing Campaigns
Social media platforms keep track of consumers’ behaviors and buying patterns. Through this information, they provide detailed targeting options that you can explore to reach out to specific audience groups. With social media marketing, you have these features at your fingertips to make the best out of your marketing budgets.
3. Increased Brand Value and Awareness
Social media is an important platform for increasing brand awareness. Social media is a massive platform where millions of people interact. Social media marketing aligned with brand guidelines helps branding campaigns by increasing overall reach and engagement. Additionally, proper communication and customer care through social media help build a strong loyal customer base.
4. Measurable Campaigns
Social media provides various information about the social media campaign which helps determine its success. They provide analytics tools that allow businesses to track and measure the performance of their campaigns. These insights help to understand the market status, customer behavior, and effectiveness of the campaign for future campaign setting.
Yes, Social Media Marketing is an effective marketing channel for businesses to grow their reach and sales. Social Media Marketing works wonders when done keeping the target audience and their preferences in mind.
No. Ads are not mandatory to get results from social media. You can get good results organically from social media. But it can take some time if you’re a new brand to gain followers and recurring customers.
No. Social Media Marketing is not as costly as you might think.
The most important factor to consider when marketing on social media is the target audience and the message you are sending out to them.
Lack of technical knowledge of social media algorithms, selecting the right platforms, and analyzing the correct KPIs are some challenges on social media.