Update: Jan 3, 2024
Writing content is easy. But writing contents that impact your audience? Now that’s hard. Content is a way to tell your brand’s story to the target audience. And to craft one is an art. A well-planned content marketing strategy generates 3 times more leads than traditional marketing. Not to mention, it costs 62% less than traditional marketing.
If executed well, content marketing leads to effective results increasing your brand awareness, customer engagement & loyalty, and conversions. Content marketing is a massive aspect of marketing now. A few years ago in the mid-2010s, content marketing would have been largely focused on creating blog articles, but now content marketing also includes videos, podcasts, graphics, etc. This article though focuses on blog articles and includes content writing tips for beginners.
Content writing is something you get better at over time. But to give you a head start, we have listed 5 effective tips for content writing beginners:
1. Start With Keyword Search
Keywords research will let you know, what your target audiences are researching on and the things that they find relevant. So, start with something that people already want to read about. That makes it easy to get your content out there, ready to be consumed.
Moreover, using keywords will help you make your content SEO friendly. If you can drive organic traffic to your website, you can work your way up to visibility in a cost-effective manner. So, invest your time in making your writing SEO-friendly.
But don’t get too excited and overstuff your keywords. Any blog with stuffed keywords looks doubtful. Hence, your conversion rate goes down, and all your effort with it.
2. Learn your Audiences' Need
It’s very important to know, what your target audiences want to read from you. Before you start writing, take some time to analyze your audience and research on topics that they would be interested in. If you are a food blogger, people don’t come to your website to learn about, what music they play at a certain restaurant.
Research is the key. And to guide you, there are search engines. Make use of them. Know what the audience demands from your content.
3. Craft An Attention-Grabbing Headline
80% never make it past the headline. Crafting a headline with a compelling promise is not that easy. Your super amazing content will go wasted if your headline is bland. To turn a browser into a reader, you need to work hard on your headline. But don’t stress, here are some tips to make your headline POP!
- Make use of numbers example: 10 effective content-writing tips
- “How to” headline will work well example: How to write content that sell
- Ask questions for example: Can a headline affect your blog?
- Use words like tips and tricks example: tips and tricks that will improve your content
4. Make It easy To Read
One of the primary features of a good content is that, it’s should be readable. You can write 1000 words blog but if that’s hard to consume, no one will read it. Your efforts will go in vain. Make your blog entertaining and fun.
How you make it entertaining will depend on the kind of format, you’re working on. This will also depend on your audience psychography (rewind to point number 2).
Mind the spacings. People usually like to skip long paragraphs. Make your paragraphs short and keep a good amount of white space in your blog. White spaces will make the read smooth. Your audience would want to read one more para and another and so on.
5. Don't Complicate It
Big complicated words are a big NO NO. Usually the wordings are decided, again, according to your audience you are writing for. But generally, a written piece should be written keeping in mind the general audience and not your sophisticated ones.
Your website visitors are always in a hurry. If they don’t find your content to be understandable, they’ll switch to other sites in no time. Your goal is to make the writings simple. Even a middle schooler should be able to read your content and comprehend the point you are trying to make.
6. Give Your Content A Personal Touch
Always refer to your audiences as “You”. This will automatically give a personal touch to your blog. It will build a connection between you and your audience. They were searching for something and you should provide just that. From the audience’s side too, they want to engage with you.
They too, are looking for a personal touch from the writer. Third-person words never make way for the engagement between the writer and the reader. If you are finding, it hard to write your content and spending way too much time stressing about it, don’t you worry.
Content writing is a key part of content marketing as a marketing service. The aforementioned points can be helpful for a beginner starting as a content writer.
If you’re looking for a marketing agency to handle your content marketing needs, contact Hypeyeti Marketing. We provide you with engaging and SEO-friendly content for your website so that you can focus your time on running your business. Get in touch with our team. Let us take the burden of content marketing off your shoulders.