Fashion is always changing. Everybody wants to fit into the new fashion trend. People are always browsing for unique and trendy clothes to buy. Therefore, it is sure that this industry will keep on booming. To make a good branding of your online business, you have to follow many digital marketing strategies. The fashion industry’s worth was $1.55 trillion worldwide in 2021. It is expected to reach $1.7 trillion by 2022.
Why Digital Marketing Strategy For An Online Clothing Brand Important?
Whether you’re going to sell normal/regular clothes or luxury and expensive clothes, you have to start digital marketing. You need a top-notch marketing strategy with clarity of your target customers for your online store to make more sales. There are 190 million online shoppers in the world by 2021. This figure was just 150 million in 2020.
This might be the right time for you to get into the competition. This massive growth suggests that the competition is fierce. However, it’s not impossible to build your own brand. We will help you by suggesting some digital marketing strategies to stay ahead of the competition.
Top 10 Digital Marketing Strategies For Clothing Brand
#1. Get A Good Website
Good customer service, better response time, accuracy in delivery, quality product, you can have it all but if your website’s design is poor you’ll suffer. A website is like your store’s offline space but it needs more input and care than others. A good web design with attractive color codes and minimalistic and simple features will catch everybody’s attention.
According to research,93% of consumers place color and appearance above other factors when making a buying decision. This implies that the majority of customers are fond of good color and aesthetic appearances. If you were an offline store you would have invested your time and energy to make your store seem managed and super attractive.
But in an online clothing store, your same focus and time should be invested in making your website’s product appealing to the visitors. The standard of an e-commerce website is already preconceived by the consumers. So, you need to match the standard and add some uniqueness of your own too.
Apparently, more than half of the internet traffic is generated by mobile phones. The use of mobile phones to shop online is increasing. So your website should also be mobile-friendly. People like to shop or see the product from their phones when they are out.
Online clothing should design a responsive e-commerce site in such a way that the content must be resized based on the device it is displayed in. If you fail to provide such an experience to the consumers, it’ll be a massive failure. one bad experience on the website and you may lose a potential customer.
#2. Optimizing Websites For SEO
Search engine optimization(SEO) is one of the most important digital marketing strategies. when a consumer searches for an online clothing brand, your e-commerce website might not be seen on the first page of the browser. For a better ranking and generating traffic to your website, SEO plays a vital role.
Keywords are the significant word or most searched words by the consumers on the internet. When you use SEO keywords in the title of your products and descriptions, there will be more site visits. so, to generate more traffic and better conversions SEO is needed for the e-commerce sites of the online clothing brand.
#3. Content Marketing
Content marketing is a type of marketing that involves creating online material such as blogs, videos, podcasts, etc to stimulate interest in your products. It will help your products and services be familiar to the consumers. Consistent creation of blogs and video content is a crucial digital marketing strategy.
For an online clothing brand, you should write blogs about new fashion trends, different style guides, cultural and ethnic dresses of different communities, etc. The purpose of content marketing is to build a relationship and make a good digital presence about your clothing brand.
With the help of blogging, Your brand will have a strong presence with different new users and also improves the organic reach and rankings of your website.
#4. Focus On Your Visuals
The visual content of your brand says a lot. The aesthetic visuals of clothing brands can hook people for a longer time. When people hear or read contents they are less likely to remember it the next day.
However, if the same content or information is presented visually, then the memory of it can last up to days. You should add more visual elements to the banners, videos, and your website to keep people engaged and lead them to buy your product.
#5. Build Your Social Media Presence
More than 58% of the global population uses social media. An average person uses social media for 2 hours and 27 minutes per day. Therefore, your social media presence can possibly get a lot of curiosity, interest, and inquiries from users.
You need to have an active social media presence by posting frequently. Otherwise, people might assume that your brand is out of service or outdated. The key social media platforms for an online clothing brand are Pinterest, TikTok, Instagram, and Facebook.
#6. Influencer Marketing
An influencer is a person with the ability to influence people. Influencers usually promote some products or services to their followers on social media. With the number of influencers growing rapidly. Influencer marketing has been at the top of the chart for digital marketing strategy recently.
Basically, when you pay an influencer to promote your product, it will build a sense of validation to their followers that this particular brand is valuable. It also stimulates awareness and interest in your brand. When choosing an influencer for an online clothing brand, you have to choose someone who got popular because of their fashion and style. This way your brand can easily get a superior brand image.
#7. Social Media Ads Campaigns
Running ads on social media simply means boosting your product, services, or campaigns via social media by paying a certain amount. Social media like Facebook, Instagram, Twitter, and TikTok track their user’s interactions and interests to suggest them relevant ads. It is the most effective way of advertising because here you can target your specific users of any age, gender, or profession and also track your return on investment.
Research shows that more people are likely to buy from those brands, whose advertisements they saw on social media. Running ads on social media also costs less compared to other forms of advertisement like print, billboards, and tv. And it also gives a good result. Running ads on social media is both result-oriented and cost-effective.
#8. Organize Contests And Giveaways
Contests are a form of promotion. The winners are chosen randomly or personally and provided with gifts, vouchers, or free products. Giveaways are also a form of promotion where winners are chosen to give away some product or service for free to the winner. People engage in contests and giveaways for fun and the expectation of getting free gifts or products.
It is very affordable advertising. Contests and giveaways are done by the brands to create a buzz, introduce a new product,s or get recognized by people. We have seen brands doing giveaways and gaining a lot of followers and attention. It helps to identify your brand and build a relationship with the people who could be your potential customer. The more your brand’s name gets noticed, the more trust you gain.
#9. Affiliate Marketing
Affiliate marketing is an advertising model where one company lets their company’s products and services list to third-party publishers. This is a major digital marketing strategy for an e-commerce website. It helps to generate traffic and leads to your product and services. You have to give a commission to a third party if your product makes sales.
The products of your company are published on a similar third-party website. For example, You publish an ad for a shirt that costs Rs.1000 on a third-party website. When a visitor to the website sees your ad and clicks on it then that link will take them to your website. If they buy the shirt, you have to pay a certain amount to that third-party website as a commission.
#10. Use The Latest Technologies
The advancements that artificial intelligence has made are very remarkable. Many businesses are using them in one way or another. For an online clothing brand, chatbots are a very efficient AI tool to use. A chatbot is a computer program that simulates a natural human conversation. Chatbots are 24/7 customer service representatives.
It is used both on website and social media pages. It is an important tool for an e-commerce website. When a customer visits your website, they might get a lot of questions or doubts regarding the products and services. With the help of chatbots, customer can easily put their queries and they’ll get answered in seconds.
All the questions and answers are prerecorded. If any questions are asked which are not recorded, then a human representative can carry on the conversation. Chatbots will hook the visitors by answering their queries which help in conversion.
Therefore, This was our list of top 10 digital marketing strategies for clothing brands. Our suggestions will guide your company to grow faster and better in this fierce competition between brands. Let us know which of these digital marketing strategies worked best for you in the comment section.
After you follow these strategies, it will most likely result in you needing additional assistance for digital marketing. Hype yeti marketing Pvt. Ltd is a well-known digital marketing agency based in Kathmandu, Nepal that has helped numerous businesses in growing their online presence.
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