Top 15 Tips To Get More Followers On Instagram (2023 Guide)

Looking for more followers to promote your page on Instagram, but don’t know where to start?

There are many social media platforms that are targetable for your brands. But, Instagram is one of the most highly targeted visual marketing platforms to make your brand visible. It also has an opportunity to build genuine followers that helps to expand your business. 

There are various ways to gain a number of followers on Instagram – some prefer to buy followers or boost posts. However, these strategies only work for a short period of time.

Instagram has become one of the most browser apps daily, with over 500 million active users today.

In this guide, you will find over 15 ideas, strategies, and hacks for learning how to generate more genuine Instagram followers.

15 ways to get more followers on Instagram

1. Use Relevant Hashtags On Your Posts:

Hashtags are a great way to increase the visibility of your posts on social media platforms.

By including relevant hashtags, you can make it easier for people to find and engage with your content.

Hashtags can be used to indicate the topic of your post, such as #fitness for a workout post or #food for a recipe post. You can also use hashtags to join conversations or participate in challenges, such as #ThrowbackThursday or #MondayMotivation.

Remember that some platforms have a maximum number of hashtags you can use per post, so it’s best to use them strategically.

Also, it’s important to consider the trend of hashtags, if they are more frequently used, more people will be able to discover your post.

2. Post Consistently And At The Best Times For Your Audience:

Consistency is important when posting on social media because it helps to establish a regular presence and build genuine followers.

The best times for posting will vary depending on your audience, as different times.

To determine the best times for your audience, you can use tools such as Instagram Insights or Meta business suite to see when your followers are most active, or you can experiment with posing at different times to see when you get the most engagement. 

3. Engaging with other users by commenting, liking, and responding to messages:

Engaging with other users on social media is an important part of building a community and fostering relationships.

By commenting, liking, and responding to messages, you show your followers that you value their input and are interested in what they have to say.

This can help to increase engagement and build a loyal following. Additionally, by engaging with other users, you can learn more about your audience and tailor your content to better meet their needs.

Engaging with other users can also increase your visibility on the platform, as it can lead to more people seeing your posts.

Recommended reading:- Complete Guide on Social media trends to follow on 2023

4. Create Interesting, High-Quality Content:

Creating interesting and high-quality content is essential for building a successful social media presence.

High-quality content can help to attract and retain followers, as well as increase engagement and shares.

To create interesting content, you should try to think outside the box and come up with unique and creative ideas.

You should also make sure to use high-quality images and videos 

5. Collaborate With Other Users, Particularly Those In Your Niche.

Collaborating with other users, particularly those in your niche can be a great way to create interesting and high-quality content.

By working with others, you can bring different perspectives, skills, and ideas to your content, which can help to make it more engaging and informative.

There are several ways to collaborate with other users:

  1. Creating video series together.
  2. Hosting online events together.

When collaborating with others, it’s important to establish clear goals and expectations upfront. Communicate regularly and be open to feedback to ensure that the collaboration is productive and successful.

Additionally, by collaborating with other users, you can reach new audiences, and increase your visibility and credibility in your niche.

6. Use Instagram Stories To Give a BTS look at your brand.

Using Instagram stories to give a behind-the-scenes look at your brand can be a great way to connect with your followers and humanize your brand.

Instagram stories allow you to share photos and videos that disappear after 24 hours, which can help to create a sense of urgency and exclusivity. 

Here are some ideas for using Instagram stories to give a behind-the-scenes look at your brand:

  • Share photos and videos of your team at work, including a glimpse into the day-to-day operations of your business.
  • Showcase the process of creating your products or services, from design to finished product.
  • Share sneak peeks of upcoming products or events.
  • Give a virtual tour of your office or storefront.
  • Share customer testimonials or photos of happy customers using your products.
  • Collaborate with other brands or influencers in your niche to showcase different perspectives.

By giving your followers a behind-the-scenes look at your brand, you can help to build trust and loyalty, and create a stronger emotional connection with your audience.

Remember to use creative and engaging visuals, use hashtags, and geotags, and use Instagram story polls, quizzes, and questions to increase engagement.

7. Run Instagram Contests And Giveaways:

Running Instagram contests and giveaways can be a great way to engage with your followers and increase brand awareness.

These types of promotions can help to generate buzz around your brand and encourage people to follow and share your content.

Here are some tips for running Instagram contests and giveaways:

  • Clearly state the rules and guidelines for the contest or giveaway, including how to enter and how the winner will be chosen.
  • Use a specific and unique hashtag for the contest or giveaway to make it easy for people to find and follow along.
  • Use Instagram’s built-in features to create engaging content, like Instagram stories polls, quizzes, and questions.
  • Partner with other brands or influencers in your niche to reach a larger audience and make the prize more valuable.

Contests and giveaways are great ways to increase engagement with your followers, but it’s important to do it legally and ethically. Keep in mind that the more valuable the prize is, the more engagement you will get.

It’s also important to note that Instagram has changed its policies regarding giveaways and contests, so it’s important to check Instagram’s promotion guidelines before running a contest or giveaway to ensure compliance. 

8. Use Instagram’s Paid Promotion Options To Reach A Larger Audience:

Instagram offers a variety of paid promotion options that can help you reach a larger audience and achieve your marketing goals. Here are some popular options:

  • Sponsored Posts: You can promote a post from your Instagram feed to reach a larger audience. You can target the audience by location, age, gender, interests, behaviors, and more.
  • Instagram Stories Ads: You can create an ad that appears in the stories section of Instagram and can be used t drive website clicks, profile visits, or app installs.
  • IGTV Ads: You can create an ad that appears before or during an IGTV video, these ads are 15-30 seconds long.
  • Reels Ads: You can create an ad that appears before or during a Reels video, these ads are 15 seconds long.
  • Explore Ads: You can create an ad that appears in the “Explore” section of Instagram, this is a great way to reach a new audience.
  • Influencer Marketing: You can work with Influencers in your niche to reach a larger audience and increase brand awareness.
  • When using Instagram’s paid promotion options, It’s important to have a clear understanding of your target audience and your marketing goals. Also, you should use attractive visuals, engaging captions, and a clear call-to-action to maximize the effectiveness of your ad. Additionally, you should monitor your ads’ performance and make adjustments as needed to optimize results.

Instagram’s paid promotion options can be an effective way to reach a larger audience, but it’s important to have a clear strategy and budget in place. Keep in mind that these options can be very competitive and expensive, so it’s important to be strategic about how you use them. 

9. Optimize Your Instagram Profile

Optimizing your Instagram profile is important for increasing visibility and attracting new followers. One of the key ways to do this is by including keywords in your profile information and bio.

Here are some tips for optimizing your Instagram profile with keywords:

  • Use keywords in your profile name: Your profile name is the first thing that people see when they come across your profile, so make sure it includes keywords that describe your brand or business. 
  • Use keywords in your bio: Your bio is where you can describe who you are and what you do. Use keywords that describe your business or brand, and make sure they’re included in the first sentence of your bio.
  • Use keywords in your Instagram handle: Your Instagram handle is the unique name that appears in your profile’s URL. Make sure it includes keywords that describe your brand or business.
  • Use keywords in your Instagram stories, posts, and captions: Use keywords in the captions of your posts and in your Instagram stories. This will make it easier for people to find your content when they search for specific keywords on Instagram.

Additionally, having a clear and well-written bio is also important for attracting new followers. A good bio should be informative, and engaging. Make sure to include a clear call-to-action in your bio, such as telling your followers to check out your website.

Include a link to your website or other social media profiles, Use emojis, line breaks, and hashtags to make your bio more visually appealing. Finally, make sure your Instagram profile is complete, with a profile picture and cover photo that represents your brand.

By including keywords and a clear bio, you can increase the visibility of your profile and make it easier for people to find and follow you on Instagram.

10. Share User-Generated Content To Show That You Value Your Audience:

Sharing user-generated content is a great way to show that you value your audience and their contributions to your brand.

User-generated content refers to any content, such as photos, videos, or testimonials, that has been created by your customers or followers, rather than by your own brand. 

Here are some ways to use User-generated content on Instagram:

  • Repost customer photos or videos: ask for permission before reposting and make sure to give credit to the original poster.
  • Create a branded hashtag for your followers to use when sharing their own content: Use the hashtag to curate a feed of user-generated content on your profile.
  • Share customer testimonials: Share short video testimonials from your customers to showcase their experiences with your brand.
  • Host a contest or giveaway that encourages users to share their own content. This can be a great way to generate buzz around your brand and get your followers excited to participate.

Sharing User-generated content on Instagram can help to build trust and loyalty among your followers, and can also help to increase brand awareness. It can also help to create a sense of community and belonging among your followers, making them feel more connected to your brand.

When using User-generated content, it’s important to ask for permission before reposting and to give credit to the original poster by tagging them in the post and including their handle in the caption. Also, make sure to comply with Instagram’s guidelines regarding User-generated content.


11. Use Instagram’s Live Video Feature To Connect With Your Audience In Real-Time:

Instagram’s live video feature allows businesses to connect with their audience in real time by broadcasting live videos to their followers.

This is a great way to engage with your audience, answer questions and build a sense of community.

It’s also a way to give your followers a behind-the-scenes look at your business, such as by showcasing a new product launch or hosting a Q&A session with industry experts.

To use Instagram’s live video feature, simply open the camera in your Instagram app and swipe to “Live”, then you can start streaming live.

It’s important to promote your live video in advance, so your followers know when to tune in. This way, you could get more interactions and engagement during the live stream.

12. Use Instagram’s Reels Feature To Create Short, Catchy Videos Similar To TikTok:

To create short and catchy videos using Instagram’s reels feature, similar to TikTok, you can follow these steps:

  • Open the Instagram app and tap on the camera icon located in the top left corner of the screen.
  • Swipe to the right to access the Reels section.
  • Use the recording button at the bottom of the screen to start filming your video. You can record multiple clips and add different effects, music, and text to make it more interesting.
  • Once you’ve finished filming, you can edit your video by trimming, cutting, and adding effects, filters, and stickers.
  • When you’re happy with your final product, you can share your Reel on your Instagram feed, in your Instagram story, or on the Reels section of the explore page.

You can also use popular music tracks, trending audio, and effects to make your reels more engaging.

Make sure to also add hashtags and captions to your reel that will help people discover your video.

Additionally, you can also participate in trends and challenges to increase the visibility of your reel.

13. Monitor And Respond To Direct Messages And Comments In A Timely manner.

To monitor and respond to direct messages and comments in a timely manner, you can follow these steps:

  • Make sure you have notifications enabled for Instagram, so you are alerted when you receive a direct message or comment.
  • Open the Instagram app and go to your profile.
  • Tap on the Direct Message icon (envelope) located in the top right corner of the screen to access your direct messages.
  • Read through your messages and respond to any that require a reply.
  • Go to your posts and swipe left or right to see the comments on your posts.
  • Read through your comments and respond to any that require a reply.

It’s important to respond in a timely manner to your direct messages and comments, as this shows your audience that you care about their engagement and are actively engaged in the community. Additionally, you can also use Instagram’s automatic message feature to reply to your direct message.

It’s also important to be responsive in a professional manner and also be polite, respectful, and grateful to your audience. 

14. Take Advantage Of Instagram's Shopping Feature

Instagram’s shopping feature allows businesses to tag products in their posts and stories, making it easy for users to purchase directly from the app.

To take advantage of this feature and make it easy for users to purchase from your brand, you can follow these steps:

  • Convert your Instagram account to a business account: To access Instagram’s shopping feature, you will need to convert your personal account to a business account.
  • Connect your Instagram account to a Facebook catalog: To start tagging products in your posts and stories, you will need to connect your Instagram account to a Facebook catalog. This catalog should contain information about your products, including product names, descriptions, and prices.
  • Tag your products in your posts: Once your Instagram account is connected to a Facebook catalog, you can start tagging products in your posts by selecting the product you want to tag, then tapping on the tag products option.
  • Utilize Instagram Stories and Reels: You can also use Instagram’s shopping feature in your Stories and Reels, by adding a “Swipe Up” link to your story that takes users directly to your website where they can purchase the product.
  • Use Instagram’s shopping feature in IGTV: You can also use Instagram’s shopping feature in IGTV by adding a “Swipe Up” link in the description of your video to take users directly to your website where they can purchase the product.
  • Promote your products: Use Instagram’s shopping feature to promote your products by creating engaging posts and stories that showcase them in an attractive way.
  • Monitor the performance: Keep track of the performance of your Instagram shopping posts by monitoring the number of views, clicks, and sales.

By taking advantage of Instagram’s shopping feature, you can make it easy for users to discover and purchase your products directly from the app, which can help boost your sales and increase your revenue.

15. Analyze Your Instagram Data:

To analyze your Instagram data and use it to make data-driven decisions about your content strategy, you can follow these steps:

  • Make sure you have a business account: To access Instagram’s analytics, you’ll need to have a business account. If you don’t have one, you can easily switch to a business account in the settings section of your Instagram account.
  • Access your Instagram Insights: Once you have a business account, you’ll have access to Instagram Insights. Go to your profile, tap the three horizontal lines in the top right corner, and select Insights.
  • Analyze your performance: Insights will show you a variety of data about your account’s performance, such as reach, engagement, website clicks, and more.
  • Understand your audience: Instagram Insights also provides information about your audience, such as their location, age, and gender.
  • Identify your best-performing content: Use Instagram Insights to see which types of posts are getting the most engagement, and focus on creating more of that type of content.
  • Test and experiment: Use the data from your Instagram Insights to test and experiment with different content and strategies to see what works best.
  • Use third-party tools: You can also use third-party tools such as Hootsuite, Sprout Social, or Later to have a more in-depth analysis, track your competitors, and schedule your post in advance.

By analyzing your Instagram data and using it to make data-driven decisions about your content strategy, you can more effectively grow your following and engagement on the platform.

In conclusion, growing your Instagram following is a process that requires consistent effort and a strategic approach.

The 15 ways outlined in this blog are a great starting point for building a strong presence on the platform and increasing your reach. 

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