Social media has been a perfect platform for new and old brands to connect with their customers. After the COVID outbreak, more businesses around the globe are joining the social media marketing club.
One app that became very popular during this time was Tiktok. TikTok is a popular Chinese video-sharing app owned by ByteDance, a Beijing-based technology company. TikTok, which launched in China in 2016 and went global in 2017, is now one of the world’s fastest-growing social media platforms.
Tiktok users can make short videos and post them, which are accessible to a global audience. The app has seen dramatic growth since its launch, with much of it coming from the Chinese and Indian markets. Almost everything happens first on TikTok, including the most recent trends, memes, and viral videos.
Instagram is a popular photo and video sharing platform owned and managed by Facebook, the social media big beast. It is a popular app that experienced rapid growth in the year 2020 due to the global pandemic and controversies surrounding the popular video-sharing platform, TikTok.
Instagram now has Reels, a brand new way to build and engage with your Instagram community that uses the same TikTok-like concept of sharing short videos. Users can record and edit 15-second multi-clip videos with audio, effects, and other creative options with this new video feature.
The best part is that Reels isn’t a separate app; it’s integrated into Instagram’s core functionality. Reels, like TikTok videos, appear on the Instagram Explore page, similar to TikTok videos on the For You page.
The Future of Video Content
It is clear that video dominates internet traffic, with 82% of global internet traffic expected to account for 82% of global internet traffic by 2022. Every month, 85% of internet users watch at least one online video, and 54% want to see more video content from their favorite brands and businesses.
TikTok and Instagram are the best places to highlight your brand’s creativity and connect with fans from across the world. According to various measures, they are the most well-liked social media network for youth marketing.
You’ve probably heard of video marketing before, and you may even regard it as a cutting-edge digital marketing strategy that is beneficial but not absolutely necessary. Some marketers have resorted to using video content more frequently in recent years and consider it a critical component of their overall strategy, and it has worked wonders.
We live in a time when people’s attention spans are short, and they are constantly bombarded with quick-fire content that is easy to consume and tempting to scroll through. With the growing popularity of platforms like Instagram and TikTok, particularly TikTok, the modern human eye has become accustomed to observing rather than reading.
Is this to say that written content is no longer relevant? Certainly not. But does this also imply that you should incorporate video marketing into your strategy?
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Here are some reasons Tiktok and Instagram Reels opportunity brands can’t miss.
#1 Connect With The Wider Audience
TikTok and Instagram had over 1.8 billion active users in September 2021 (2/8th of the world’s population is active on TikTok and Instagram, talk about reach!) According to the company’s data, advertisers could reach 1.5 billion users aged 18 and up by October 2021 by advertising on the platform.
Reaching a sizable audience on TikTok and Instagram reels is comparatively quick and straightforward for businesses or individuals. This is due to the platform’s use of a content graph rather than the more typical social graph used by other platforms.
Accordingly, the TikTok algorithm presents users with content according to their interests. Therefore, a sizable following is not required for people to see your material. Moreover, content flow in Tiktok and reels doesn’t stop just because your account has fewer followers.
Without first trying to gain as many followers as possible, brands can simply get the maximum number of content reach if they manage to create content that speaks to the interests of their intended audience.
Few other marketing channels provide that kind of reach and discoverability. You have no idea how many customers you are missing out on until you start creating the app.
#2. Better Engagement Rates
TikTok is currently the most downloaded app in Apple’s iOS App Store, with over 33 downloads. Instagram reels are also gaining a lot of popularity as a main competitor of Tiktok. This puts these platforms ahead of competitors such as Snapchat, Pinterest, and Twitter, which have been around for much longer.
That’s not surprising given that video content will be king in 2021, and if there’s one thing TikTok and Instagram reels excel at, it’s video. It also implies that TikTok is an excellent platform for reaching an international audience. And, contrary to popular belief, it isn’t just teenagers who spend hours scrolling through the app.
Due to the platform’s focus on providing users with engaging and relevant information, Tik Tok and Instagram reels have a devoted user base. Users frequently share material they like on these platforms.
The number of likes, comments, and shares divided by the total number of views will give you your engagement rate. The engagement rate of Tiktok is a whopping 18%. Instagram has an engagement rate of 3.86% and Youtube has a 1.63% engagement rate only.
50% of Instagram users use the explore page to discover reels. You can highlight videos on the explore page to expose them to a brand-new audience. Reels receive 22% higher engagement than regular videos, according to current research.
Brands benefit from this since it increases their exposure. When brands collaborate with the community to develop content on the platform, such as by promoting user-generated content and launching hashtag challenges, they succeed.
Additionally, the platform is being utilized to encourage brands to work with influencers all around the world.
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#3. Brings Your Brand Closer To Gen Z.
According to Google’s internal data, approximately 40% of Gen Z users prefer TikTok and Instagram to the standard Google search while conducting online searches. This implies that even major search engines like google and safari are concerned about Tiktok and Instagram.
TikTok and Instagram is by far the best platform for marketing to Gen Z. As a matter of fact, TikTok is officially the most popular app among American youth; 63% of Gen Z youth use TikTok daily compared to 57% use Instagram.
The youngest generation is on the app and interacting with the content that fits their interests.
TikTok and Instagram have undeniable marketing opportunities for basically every single brand. From niche products to multinational companies, they can unlock consumers and loyal advocates in minutes.
You must understand that Gen Z’s have enormous purchasing power. Every brand wants to know what young consumers want. Because they are the one who is most active on Tiktok and reels. If your brand wants to attract new young customers then make sure you don’t miss out on important social media trends.
#4. Marketing At Its Best Form
TikTok and Instagram also offer a unique user experience on its platform as opposed to other social media apps. This includes the ability to create short videos by shooting, adjusting clips, customizing audio, applying effects, and enhancing with filters all within the app.
The opportunity for creativity is truly maximized all within the one app, and it’s nowhere near the end of its interface growth. When you use them for business, your digital marketing strategy essentially multiplies indefinitely.
Those apps are also known for listening well to their users’ feedback. When active users like certain features or trends, they will actually create new editing features or effects to allow users the ability to create similar content easier.
The same goes the other way, where if a new update or feature released receives only negative feedback, the platform is quick to adjust it to users’ liking. In doing this, They are already miles ahead of other social media platforms that are somewhat notorious for ‘changing too much, or not listening to what their users like and dislike.
#5. Influencers And Brand Development
For those who are new to those platforms’ marketing or can’t quite seem to hack it on their own, there are plenty of other options to help you grow your business. One of the more popular ways to do this is by making use of an influencer.
Influencers are the most popular people on the platforms and have millions, if not hundreds of millions of followers, whom they are willing to promote your product. However, this does come with quite a huge price tag.
If you want something a bit more affordable, but still incredibly helpful, then you could try out a growth service. Brand development is the process of creating your brand or business image for the public eye.
TikTok and Instagram are the platforms that can help massively with this but allows you to model your brand and find your brand image through the features of that platform.
Finding your signature style and voice can easily be done through those platforms which are completely free to use, making it that much easier for smaller businesses and brands to get themselves up and running without having to worry about any kind of marketing costs that they don’t have the budget for.
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